The Challenge: Nobody Cares About “B2B Boring”
Let’s be real — most B2B brands don’t go viral. They don’t aim to.
But our client wanted something different. They weren’t just chasing leads — they wanted attention.
The problem?
They sold enterprise software. No one’s resharing ERP updates or commenting on B2B compliance workflows.
So, how do you take something “dry” and make it click with thousands?
You stop talking like a business.
And start behaving like a brand people want to talk about.
“The moment we stopped talking features and started telling stories, people listened.”
Our Approach: Emotion First, Product Later
We flipped the typical B2B script.
Instead of highlighting features and corporate-speak, we built content around:
- Relatable pain points that made people say “That’s so me.”
- Funny analogies that turned software into storytelling
- Behind-the-scenes moments that showed the team’s personality
- Edgy LinkedIn hooks that started conversations
