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Jafen Media Research

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Original reports, frameworks, benchmarks, and guides — built from real campaign data, not recycled blog posts.

SEO in India 2026: What's Actually Working
ReportFeatured · April 2026

SEO in India 2026: What's Actually Working

We analysed 200+ Indian websites across 12 industries to find which ranking factors, content strategies, and technical fixes delivered the biggest organic growth. Includes keyword trend data, industry benchmarks, and a 90-day action plan.

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18 min read
Google Ads Benchmarks by Industry 2026
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BenchmarkMarch 2026

Google Ads Benchmarks by Industry 2026

CPC, CTR, conversion rates, and cost-per-lead across 10 industries — healthcare, real estate, legal, e-commerce, SaaS, and more. Know if your campaigns are performing or bleeding.

12 min read
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The E-E-A-T Playbook: Build Authority Google Can't Ignore
GuideMarch 2026

The E-E-A-T Playbook: Build Authority Google Can't Ignore

Experience, Expertise, Authoritativeness, Trust — Google's quality framework decoded. Step-by-step playbook with real examples from sites that climbed from page 3 to position 1.

14 min read
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Local SEO Ranking Checklist: 47 Factors That Move the Needle
Free Download
ChecklistFebruary 2026

Local SEO Ranking Checklist: 47 Factors That Move the Needle

The definitive local SEO checklist for 2026 — GMB optimisation, citation building, on-page signals, review strategy, and schema markup. Print it, tick it, rank.

8 min read
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PPC Audit Framework: 23 Questions to Find Wasted Budget
Free Download
FrameworkFebruary 2026

PPC Audit Framework: 23 Questions to Find Wasted Budget

Most Google Ads accounts waste 40–60% of their budget on the wrong keywords, match types, and audiences. This framework finds the leaks in under 2 hours.

10 min read
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Core Web Vitals & SEO: The Complete Technical Guide 2026
GuideJanuary 2026

Core Web Vitals & SEO: The Complete Technical Guide 2026

LCP, CLS, INP — what they mean, how to measure them, and the exact fixes that move the needle. Includes Next.js, WordPress, and Shopify-specific optimisations.

16 min read
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Social Media ROI: How to Measure What Actually Matters
FrameworkJanuary 2026

Social Media ROI: How to Measure What Actually Matters

Vanity metrics don't pay salaries. This framework maps every social activity back to revenue — attribution models, tracking setup, and the 5 KPIs every social report should include.

11 min read
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AEO & GEO: How to Rank on ChatGPT, Perplexity & AI Search
GuideApril 2026

AEO & GEO: How to Rank on ChatGPT, Perplexity & AI Search

Search has changed. Millions of queries now get answered by AI — no clicks, no visits. This guide explains Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) with actionable tactics.

15 min read
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The Agency Brief Template: Get More From Any Marketing Partner
Free Download
TemplateDecember 2025

The Agency Brief Template: Get More From Any Marketing Partner

The brief your agency wishes every client would send. Covers goals, audience, competitive landscape, budget, timelines, and success metrics. Copy it, fill it, send it.

5 min read
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