Every Rupee Working Harder.

PPC&PaidAdvertising

Name: Jafen Media
Price range: $$

Most businesses waste 60% of their ad spend targeting the wrong people with the wrong message. Our certified PPC specialists build precision-targeted campaigns on Google, Meta, and LinkedIn — with relentless A/B testing and conversion-focused optimisation that turns ad spend into predictable, scalable revenue.

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Average ROAS

Lower Cost Per Lead

Ad Spend Managed

Avg. Conversion Lift

What We Deliver

Key Features

Google Search Ads

Capture high-intent buyers at the exact moment they search for your product or service. Smart bidding, exact-match targeting, and conversion-optimised ad copy that out-performs competitors.

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Meta Ads (Facebook & Instagram)

Scroll-stopping creatives paired with laser-precise audience targeting on Facebook and Instagram. From awareness campaigns to retargeting funnels that recover lost sales.

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LinkedIn Ads

B2B lead generation campaigns targeting decision-makers by job title, company size, and industry. Sponsored content, InMail, and lead gen forms that fill your sales pipeline.

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Google Shopping & Display

Product listing ads for e-commerce that put your products in front of ready-to-buy shoppers, plus display remarketing to re-engage visitors across 2M+ websites.

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Landing Page Optimisation

Your ads are only as good as the page they land on. We build and A/B test high-converting landing pages that turn clicks into customers and maximise your Quality Score.

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PPC Audit & Takeover

Inheriting a poorly performing account? Our detailed PPC audit identifies wasted spend, missed opportunities, and quick wins — then we rebuild it to deliver results from day one.

How We Work

Our Process

Audit & Research

Deep analysis of your existing campaigns (or competitors'), keyword landscape, audience research, and budget benchmarking to build a winning strategy.

Campaign Build

Account structure, ad copy creation, audience segmentation, bid strategy setup, conversion tracking, and landing page alignment — built right from the start.

Launch & Test

Go live with rigorous A/B testing of creatives, headlines, audiences, and bidding strategies to find the combinations that drive the lowest cost per acquisition.

Optimise & Scale

Weekly optimisation cycles, monthly performance reviews, and budget scaling on what works — continuous improvement that compounds results month over month.

Why Jafen Media

Why choose us for ppc & paid advertising

Certified

Certified Google & Meta Specialists

Our team holds active Google Ads and Meta Blueprint certifications — not just badges, but specialists who live inside ad platforms daily.

ROI-First

Zero Wasted Spend

We audit every campaign for wastage — negative keywords, audience exclusions, bid strategy — so your budget goes only to people ready to buy.

Full Funnel

Full-Funnel Strategy

From awareness to retargeting to conversion, we design campaigns for every stage of your buyer journey — not just bottom-of-funnel ads.

CRO

Landing Pages That Convert

A great ad with a poor landing page wastes money. We optimise (or build) dedicated landing pages aligned to each campaign.

Proactive

Real-Time Optimisation

We monitor campaigns daily, not weekly. Bids, audiences, creatives, and budgets are adjusted in real time based on performance data.

Transparent

100% Transparent Reporting

You see exactly what's happening — spend, clicks, conversions, ROAS — with no hidden markups on ad spend. Your budget is yours.

Real Client Results

Case Studies

Proven results from real clients across different industries and markets.

Transportation · Luxury Services

Australia

How we cut Google Ads CPC by 75% and 4x'd conversions without increasing budget.

Chauffeurs on Demand were burning over $5.00 per click with a 1.2% conversion rate. We rebuilt their entire Google Ads account from the ground up — cutting CPC to $1.25 and growing conversions 4x through tighter campaign structure, negative keyword management, and dedicated landing pages.

Real Estate · Property Development

Gurugram, Haryana, India

300+ qualified leads in 90 days at 62% below industry cost-per-lead.

A Gurugram real estate developer was burning ad spend with no conversion tracking and no lead qualification system. We rebuilt their campaigns, built dedicated landing pages, and generated 300+ qualified leads in 90 days at a cost-per-lead 62% below the industry benchmark.

Home Services · Concrete & Foundation

Red Deer, Alberta, Canada

How we built a steady stream of qualified concrete lifting leads through Google Ads and local SEO in Red Deer.

Red Deer Concrete Lifting needed a reliable digital channel for leads — not word-of-mouth, not seasonal rushes, but consistent inbound enquiries from homeowners actively searching for concrete levelling and foundation repair. We built a targeted Google Ads campaign and a local SEO strategy that together now generate qualified leads every month at a cost that makes the numbers work.

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Client Results

Real brands,real results

Don't take our word for it. Here's what our clients say about working with Jafen Media.

“Jafen Media completely transformed our online presence. Our organic traffic tripled in 5 months and we're now ranking #1 for our key search terms. The team is incredibly transparent — we always know exactly what's being done and why.”

James Whitfield

CEO, NorthPoint Digital

SaaS · UK

3× organic traffic in 5 months

01 / 05

150+

Projects Delivered

50+

Happy Clients

98%

Client Satisfaction

100%

Satisfaction Rate

Tech Stack

Technologies We Use

Google AdsMeta Ads ManagerLinkedIn Campaign ManagerGoogle Analytics 4Google Tag ManagerGoogle Merchant CentreLooker StudioUnbounceHotjarOptmyzrCallRailHubSpot

FAQ

PPC & Paid Advertising FAQs

Common questions about our ppc & paid advertising services.

Google Search campaigns can go live within 48–72 hours of kickoff. Once live, results can come in from day one — though the first 2–4 weeks are an optimisation phase where we refine bids, audiences, and ad copy based on real data.

ROAS benchmarks vary by industry. E-commerce typically targets 4–8x ROAS, while service businesses focus more on cost-per-lead. We'll establish your target ROAS during onboarding based on your margins and growth goals, then optimise relentlessly toward it.

No — your ad spend goes directly to Google/Meta/LinkedIn. You maintain full ownership of your ad accounts. We charge a management fee on top of your ad spend. This means full transparency and no inflated budgets.

We manage Google Search, Google Shopping, Google Display, YouTube, Meta (Facebook & Instagram), LinkedIn, and TikTok ads. We recommend the right mix based on your audience, industry, and budget.

For Google Ads we recommend a minimum of £500–£1,000/month ad spend to gather sufficient data. For Meta Ads, £300–£500/month minimum. These numbers scale with your market competitiveness and goals.

We monitor campaigns daily and make ongoing optimisations. If something isn't working, we diagnose why — testing new ad copy, adjusting audiences, refining landing pages, or pausing underperforming ad sets. You'll always know what's happening and why.

Still have questions?

Book a free 30-min strategy call — no hard sell, no commitment.

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Ready to get started?

Let's discuss how our ppc & paid advertising services can help grow your business.

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