300+ qualified leads in 90 days at 62% below industry cost-per-lead.
What Was Holding Them Back
This Gurugram residential developer had tried Google Ads twice before — both times burning through budget with minimal qualified leads to show for it. The core problem was a lack of campaign architecture: single broad campaigns targeting generic terms like 'flats in Gurugram', no conversion tracking, and ads pointing to a slow website homepage.
The real estate market in Gurugram is extremely competitive with CPCs that can reach ₹200–₹500 for premium searches. Without a precise strategy, budget disappears quickly. The developer needed a cost-efficient lead generation system that qualified buyers — not just form fills.
Equally important was lead quality. Previous campaigns had generated some enquiries but most were from low-intent searchers not ready to buy. The sales team was wasting time on unqualified follow-ups.
"A Gurugram real estate developer was burning ad spend with no conversion tracking and no lead qualification system. We rebuilt their campaigns, built dedicated landing pages, and generated 300+ qualified leads in 90 days at a cost-per-lead 62% below the industry benchmark."
How We Solved It
Campaign Architecture & Keyword Strategy
We built a tiered campaign structure: Brand (capturing branded searches), Competitor (targeting competitor project searches), High-Intent (3 BHK Gurugram, luxury apartments sector 57, etc.), and Remarketing (retargeting site visitors with project-specific creative).
Keyword match types were controlled tightly — phrase and exact match only in the high-intent campaign. An extensive negative keyword list blocked renters, job seekers, and commercial property searches from the first day.
Dedicated Landing Pages with Lead Qualification
Three landing pages were built — one per project, each with project-specific imagery, floor plans, pricing, and amenity highlights. The enquiry form included a budget qualification field, which reduced unqualified submissions by 35% without significantly impacting total volume.
Click-to-call buttons were added prominently for mobile visitors — who account for 70% of real estate search traffic in India. These calls were tracked as conversions alongside form fills.
Conversion Tracking & Optimisation
Full GA4 + Google Ads conversion tracking was set up including form submissions, calls, and WhatsApp button clicks. This gave the algorithm real conversion data to optimise against — something the previous campaigns had completely lacked.
After 30 days of manual CPC bidding and data collection, we transitioned to Target CPA bidding. The algorithm's optimisation reduced cost-per-lead by a further 28% over the following 60 days.
What We Achieved
300+ qualified leads generated in the first 90 days
Cost-per-lead 62% below the Gurugram real estate industry benchmark
8.2x return on ad spend attributed to direct enquiries converted to sales
Lead qualification rate of 68% (vs. industry average of ~35%)
Remarketing campaigns re-engaged 22% of site visitors who hadn't initially enquired
Sales team reported significantly higher lead quality vs. all previous ad campaigns
Project Details
Services Used
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