How we built a steady stream of qualified concrete lifting leads through Google Ads and local SEO in Red Deer.
What Was Holding Them Back
Red Deer Concrete Lifting was operating in a highly seasonal market — busy in summer, quiet in winter — with almost all work coming through referrals and word-of-mouth. There was no consistent digital lead source, no Google Ads presence, and very little organic visibility for the search terms their potential customers were actually using.
The concrete lifting and levelling market in Red Deer is a niche service — homeowners don't search for it often, but when they do, they need it urgently. A cracked driveway, a sinking patio slab, or an uneven garage floor creates immediate intent to buy. The business needed to be visible exactly when that intent was there.
With a limited budget, every dollar of ad spend had to count. There was no room for broad campaigns targeting vague construction terms — the strategy had to be hyper-targeted to the specific services that generate revenue: mudjacking, polyurethane foam lifting, and concrete levelling.
"Red Deer Concrete Lifting needed a reliable digital channel for leads — not word-of-mouth, not seasonal rushes, but consistent inbound enquiries from homeowners actively searching for concrete levelling and foundation repair. We built a targeted Google Ads campaign and a local SEO strategy that together now generate qualified leads every month at a cost that makes the numbers work."
How We Solved It
Hyper-Targeted Google Ads for High-Intent Searches
We built a tightly structured Google Ads campaign targeting only the searches that signal genuine purchase intent — 'concrete lifting Red Deer', 'sunken driveway repair', 'mudjacking near me', 'uneven concrete slab fix', and similar variants. Broad and loosely related terms were excluded from day one via a comprehensive negative keyword list.
Separate ad groups were created for each service type: driveway lifting, sidewalk levelling, garage floor repair, patio slab lifting, and basement floor repair. Each ad group had dedicated ad copy written to match the specific problem the searcher had — not generic 'concrete services' messaging.
All ads pointed to a dedicated landing page — not the homepage — built with a prominent quote request form, before/after project photos, and a clear explanation of the polyurethane foam lifting process. Click-to-call was prominent for mobile users.
Local SEO — Owning Red Deer Search Results
The website was technically optimised from the ground up — proper heading structure, optimised title tags and meta descriptions, LocalBusiness schema markup, and fast page loading. Service pages were written with keyword-rich, locally relevant content targeting Red Deer and surrounding areas (Blackfalds, Lacombe, Sylvan Lake, Ponoka).
The Google Business Profile was fully rebuilt — correct primary category (Concrete Contractor), all services listed with descriptions, service area mapped to the correct radius, and a systematic review request process put in place. GBP posts were published regularly featuring completed project photos with location-specific captions.
Local citation consistency was audited across 30+ directories and corrected. The combination of technical SEO, GBP optimisation, and citation building pushed the business into the local pack for its primary search terms.
Seasonal Budget Management
Concrete lifting is a weather-dependent service in Alberta — demand spikes in spring and summer when ground movement from frost heave becomes visible. We built a seasonal budget strategy: higher spend from April through September when search volume is highest and conversion rates peak, reduced to a maintenance level in winter to capture the smaller but still-present off-season demand.
This approach maximised the return on every advertising dollar rather than running a flat monthly budget year-round regardless of seasonality.
What We Achieved
60+ qualified leads generated per month across Google Ads and organic search
Page 1 local rankings for concrete lifting, mudjacking, and concrete levelling in Red Deer and surrounding area
Cost-per-lead 52% below the home services industry benchmark in Canada
4.3x return on Google Ads spend
Google Business Profile in local pack for primary service search terms
Seasonal budget strategy maximising return during peak spring/summer demand
Business no longer dependent on referrals — consistent digital lead flow year-round
Project Details
Services Used
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