How Reactive Clinic went from invisible online to fully booked — with SEO, Google Ads, and Meta Ads working together.
What Was Holding Them Back
Reactive Clinic had built a strong reputation among existing patients — but almost no digital presence to attract new ones. Their website was ranking for almost nothing, their Google Business Profile was incomplete, and they had no paid advertising in place. New patient flow was entirely dependent on referrals from GPs and word-of-mouth.
Healthcare is one of the most competitive verticals in local search. Patients searching for 'physiotherapist near me' or 'sports injury clinic' are ready to book — but the top spots in Google's local pack and organic results were dominated by larger multi-location practices and established competitors.
The challenge was building visibility across multiple channels simultaneously: organic search for long-term sustainable growth, Google Ads for immediate capture of high-intent searches, and Meta Ads to build brand awareness and re-engage people who had visited the site but not booked.
"Reactive Clinic was delivering exceptional physiotherapy and sports medicine care but struggling to fill their appointment books through digital channels. We built a three-channel growth strategy — local SEO for consistent organic visibility, Google Ads for high-intent searches, and Meta Ads for brand awareness and retargeting — that now generates 100+ qualified appointment enquiries every month."
How We Solved It
Local SEO — Building Organic Visibility
We started with a full technical audit and rebuilt the website's SEO foundation. Service pages were created for each treatment type — physiotherapy, sports injury rehabilitation, dry needling, hydrotherapy, and post-surgical recovery — each targeting its own keyword cluster with location-specific content.
The Google Business Profile was overhauled: correct primary category, all services listed with descriptions, a systematic review generation process, and weekly GBP posts featuring patient education content and clinic updates. A local citation audit fixed NAP inconsistencies across 35+ directories.
MedicalBusiness and LocalBusiness schema markup was implemented site-wide. Within 5 months, organic traffic had grown 260% and the clinic was appearing in the local pack for its core service searches.
Google Ads — Capturing High-Intent Patients
A tightly structured Google Ads campaign was built to capture patients at the moment of highest intent — people actively searching for a physiotherapist, sports injury treatment, or specific conditions (back pain, knee injury, shoulder rehab). Each service type had its own ad group with tailored ad copy addressing the patient's specific concern.
Ads pointed to dedicated service landing pages — not the homepage — each with a clear booking CTA, practitioner credentials, and patient testimonials above the fold. A comprehensive negative keyword list blocked informational searches, job seekers, and unrelated medical queries from the first day.
Conversion tracking was set up for phone calls, contact form submissions, and online booking clicks. After 30 days on manual CPC, campaigns transitioned to Target CPA bidding — reducing cost-per-lead by a further 28% over the following two months.
Meta Ads — Awareness, Retargeting & Community Growth
Meta Ads ran a two-layer strategy. The top-of-funnel layer targeted local audiences with educational content — injury prevention tips, exercise videos, and practitioner introductions — building brand familiarity and driving website traffic from people not yet actively searching.
The retargeting layer served lead generation ads to website visitors who hadn't booked, with a specific offer (free initial consultation for new patients) and a frictionless Facebook Lead Form. This captured patients who had shown interest but not yet converted.
Instagram content was aligned with the ad creative — consistent visual identity, regular Reels featuring clinic content, and story ads driving direct booking link clicks. The Meta presence built both an ongoing lead pipeline and a local community following that drives organic word-of-mouth.
What We Achieved
100+ qualified appointment enquiries generated per month across all three channels
260% organic traffic growth over 5 months from local SEO
Google Business Profile in local pack for physiotherapy, sports injury, and dry needling keywords
Cost-per-lead 49% below the Australian healthcare industry benchmark
3.6x return on Meta Ads spend — lead gen campaigns consistently profitable
Google Ads conversion rate of 6.2% on service landing pages
New patient flow no longer dependent on GP referrals — consistent digital pipeline established
Project Details
Services Used
Want results like this?
Book a free 30-min strategy call. We'll audit your digital presence and show you exactly what's possible.