A trust-first finance website built to convert — clean design, fast performance, and a full SEO foundation from day one.
What Was Holding Them Back
Yes Finance's existing website was outdated, slow, and did nothing to establish trust — critical for a financial services brand where credibility directly impacts whether a visitor picks up the phone. The design was generic, the content was thin, and there was no clear conversion path for potential clients.
In the finance sector, first impressions are everything. A poorly designed website doesn't just lose traffic — it actively destroys trust at the moment a potential client is deciding whether to enquire. The site needed to look authoritative, load instantly, and make it easy to take the next step.
Beyond design, the site had no SEO structure. No schema markup, no optimised meta data, no internal linking — meaning the business was invisible to people actively searching for their services online.
"Yes Finance needed a website that matched the credibility of their financial services — professional, fast, and built to generate enquiries. We designed and developed a clean, conversion-focused website with a full on-page SEO foundation, structured data for financial services, and optimised lead capture forms across every key page."
How We Solved It
Trust-First Design — Clean, Professional, Conversion-Focused
We rebuilt the Yes Finance website from scratch with a clean, modern design that communicates credibility and professionalism at first glance. The visual hierarchy guides visitors toward enquiry — clear service descriptions, prominent contact CTAs on every page, and trust signals (credentials, years in business, client numbers) positioned where they matter most.
Every page was designed with a single primary goal: get the visitor to take action. Service pages include prominent enquiry forms above the fold, with frictionless fields and a clear value proposition directly above the submit button.
Performance — Fast Loading on Every Device
The site was engineered for speed from the ground up. Images were optimised and served in modern formats, render-blocking scripts were eliminated, and the codebase was kept lean. The result: a 94 PageSpeed score on mobile — well above the financial services industry average.
Fast loading is especially critical for finance websites where a significant portion of traffic comes from mobile users making quick decisions. A slow site in this context means lost enquiries.
Full SEO Foundation — Schema, Meta & Structure
Every page was built with a complete on-page SEO foundation. Title tags and meta descriptions were written with target keywords and click-through intent in mind. Header hierarchy (H1→H2→H3) was structured correctly across all pages.
FinancialService and LocalBusiness schema markup was implemented site-wide, giving Google rich structured data about the business, services offered, and contact information. An internal linking architecture was built to flow authority from the homepage to all service pages.
The site launched with every technical SEO requirement met — no crawl errors, no duplicate content, correct canonical tags, and an XML sitemap submitted to Google Search Console on day one.
What We Achieved
Brand new professional website built in 6 weeks — live and fully optimised on launch day
94 PageSpeed score on mobile — fast loading across all devices
Full SEO foundation implemented: schema markup, optimised meta data, internal linking, sitemap
3x increase in lead form submissions vs. old website baseline
FinancialService and LocalBusiness structured data live for Google rich results
Zero technical SEO issues on launch — clean crawl, correct canonicals, no duplicate content
Project Details
Services Used
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